People Press Release

FORVIA announces North American region Executive Vice President Francois Tardif

Francois Tardiff

Effective February 1st, Francois Tardif is appointed North America Executive Vice President based in FORVIA’s North American headquarters in Auburn Hills, Michigan, succeeding to Thorsten Muschal who is taking over FORVIA Interiors Business Group.


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In his new role, Francois Tardif, previously the Executive Vice President of FORVIA’s Clarion Electronics business group and JIKA (Japan, India, Korea, ASEAN) business region, will be directly responsible and accountable for the sustainable development of the business in North America. 

Patrick Koller, CEO of FORVIA, commented:

"I am delighted to welcome François Tardif to his new role as North America Executive Vice President. His deep industry expertise, international experience, and strong leadership will be invaluable assets as we continue to strengthen FORVIA’s presence in this key region. North America represents a significant part of our global business, and I am confident that under François’ leadership, we will strengthen our market position, drive innovation, and reinforce our commitment to sustainable mobility."

“I am excited to join FORVIA’s North America team as we focus on delivering sustainable growth and operational excellence within the region,” said Francois Tardif. “North America is a critical region within the Group, accounting for nearly 25 percent of our global sales, so I look forward to building on this foundation and positioning the region for long-term success.” 

Francois Tardif has been with FORVIA since 2012, having served in a variety of leadership positions across multiple business groups and regions, including France, Japan, and China. An industry veteran with more than 35 years of engineering and leadership experience, Francois worked in Detroit for nearly four years at a previous organization.

Francois holds a master’s degrees in business administration and engineering from CentraleSupélec (France) and Groupe IFG Paris.

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