What do you see as a growing need from automakers and end users? 

Connectivity – along with vehicle electrification and automation – is a major trend shaping our industry. Today, when you purchase a vehicle, you’re not just buying a means of transportation, but a mobility experience. People want a vehicle that allows them to use their time efficiently and safely, while staying connected during their journey. The state-of-the-art features we’re developing respond to this need and will be a growing factor in consumers’ purchase decisions.

So what should we put in the cockpit to attract consumers? 

With the digitalization of the onboard experience, connected services are increasingly important. End users expect services personalized for their unique tastes and habits that are integrated into their vehicles and intuitive to use. We are developing electronics innovations that enhance the driving environment in terms of safety, comfort and enjoyment. One example is our immersive display, which offers a new era of perceptual experience, capable of customizing a user’s perception depending on interior and exterior context. Coupled with our camera systems and AI, it enhances situational awareness, as does our eMirror Safe UX, which received a CES 2024 Innovation Award. Another example is our connected cockpit software services offer, based on our leadership position in the automotive apps market with Faurecia Aptoide Automotive.

Where does the Faurecia Aptoide apps market fit into this landscape?

A seismic shift in the automotive industry is occurring, from closed proprietary solutions to open digital platforms that allow more personalized and continually evolving services. It is expected that from 2025, more than 50% of all cars will come with Android Automotive systems. The Faurecia Aptoide apps market is at the forefront of this transformation. It offers data protection and a seamless digital experience with a broad app portfolio for the end user. From a car manufacturer standpoint, our leading white-label platform enables fully branded integration and new monetization opportunities, including in-car payment. With more than 8 OEMs onboarded worldwide and 20 million cars equipped by 2025, app developers will have unique access to automotive users through a single interface.